COUNTRYSIDE RECREATION SITE MANAGEMENT: A MARKETING APPROACH.
2002 1st edn paperback iss. Paperback. Ppxii,228. B/w photographs, charts, bibliography.
"What techniques can we use to deal with the management of visitors on countryside sites? ...This book takes an innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links". Give them a saw each and they can help with the brashing.
"What techniques can we use to deal with the management of visitors on countryside sites? ...This book takes an innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links". Give them a saw each and they can help with the brashing.
£33.00
Availability:
In stock
Book Code
31083
| Author | Keirle (Ian). |
|---|---|
| Book Code | 31083 |
| ISBN | 041524885X / 041524885X. |
| Book Description | Ex library reading copy, usual faults. |
| Book Cover | Paperback |
| Published Date | 2002 |
| Publisher | Routledge. |
| Place | London and New York. |